UX Research Methods Every Team Should Know

Good design starts with understanding users, and that means research. You don't need every method — just the right one for the question you're asking.

The essential methods

• User interviews — deep qualitative insight into needs and motivations
• Surveys — quantitative signal at scale
• Usability testing — watch people use your product
• Analytics — see what users actually do, not what they say
• Card sorting — structure navigation around user mental models

Combine qualitative and quantitative

Numbers tell you what is happening; conversations tell you why. The best research pairs them so decisions rest on evidence, not opinion.

We build research into our design process so products are shaped by real users.