Lead Management
Capture, score, and route leads automatically so reps work the hottest opportunities first — with full visibility into source and conversion.
Opportunity Management
Structured stages, guided next steps, and collaborative deal rooms keep every opportunity moving and every forecast honest.
Workflow Automation
Salesforce Flow automates approvals, task routing, and record updates — removing swivel-chair work without writing code.
Dashboards & Reports
Real-time, drill-down dashboards replace spreadsheet reporting; every metric traces back to live CRM data.
Einstein AI Predictions
Lead scoring, opportunity insights, and churn prediction built from your own historical data — surfaced directly in the record.
Omnichannel Support
Email, chat, voice, WhatsApp, and social routed to the right agent with full context, from one console.
Email & Journey Automation
Behavior-triggered emails and multi-step customer journeys that nurture, onboard, and win back — automatically.
Role-Based Security
Profiles, permission sets, and field-level security enforce least-privilege access across every object and record.
Mobile CRM
The full CRM in the field — offline-capable mobile access for reps, technicians, and executives.
API Integrations
REST, SOAP, and event-driven APIs — plus MuleSoft — connect Salesforce to ERP, finance, and data platforms.
Custom Apps
Lightning components and Apex extend the platform into bespoke applications without leaving your security model.
Analytics & Forecasting
Collaborative forecasts, quota tracking, and Tableau-powered analytics give leaders a defensible view of the quarter.