A corporate website should be your hardest-working salesperson. Most underperform because they miss fundamentals. Here's the checklist we hold every build to.
The 15 points
- Clear value proposition above the fold
- Obvious primary call to action on every page
- Fast load time (green Core Web Vitals)
- Mobile-first responsive design
- Trust signals: logos, testimonials, certifications
- SEO-structured content and metadata
- Simple, logical navigation
- Compelling, benefit-led copy
- Contact and enquiry paths that work
- Analytics and conversion tracking
- Accessible to all users (WCAG)
- Secure (HTTPS, hardened forms)
- Easy content updates via CMS
- Social proof and case studies
- A clear next step for every visitor
We build corporate sites against this checklist so they convert, not just impress.
AM
Arjun Mehta
Principal Web Engineer
Part of the TechWorld Solutions team helping enterprises migrate, modernize, and secure their technology.