Core Web Vitals are Google's measures of real-world page experience, and they're a ranking signal. They also directly affect conversions — slow pages lose customers.
The three metrics
- LCP — how fast the main content loads
- INP — how responsive the page is to interaction
- CLS — how visually stable the page is
The common fixes
Optimised images, reduced JavaScript, and faster hosting fix most Core Web Vitals problems — and they're usually the highest-ROI SEO work you can do.
We tune sites to pass Core Web Vitals for both rankings and conversions.
MI
Meera Iyer
Head of SEO & Growth
Part of the TechWorld Solutions team helping enterprises migrate, modernize, and secure their technology.